Datamuri Companion Tool

Attribution that connects every visit to revenue.

Attribution Muri captures UTMs, follows visitor journeys, records leads, and ties server-side conversions back to the campaigns that created them.

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01VisitSource, medium, campaign
02LeadForm, contact, quality
03ConversionRevenue, event, channel
Source Capture the first click, last touch, and full UTM context.
Journey See the pages, forms, and events that happened before a lead.
Revenue Send server-side conversions back into the attribution record.

Why it exists

Datamuri tells you who is visiting. Attribution Muri tells you what converted them.

Use it alongside Datamuri audience intelligence to separate traffic that looks interesting from traffic that actually creates pipeline, purchases, bookings, or qualified opportunities.

U

UTM capture that survives the session

Persist source, medium, campaign, content, and term values so lead and conversion events keep their original acquisition context.

J

Visitor journeys for better decisions

Review recent sessions, lead activity, pages, forms, and conversion events in one operational dashboard.

C

Conversion reporting for real outcomes

Track server-side conversions, revenue, and attribution splits so campaigns are measured by results, not just clicks.

Ready for cleaner attribution?

Connect your website, forms, and conversion events.

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